Summary: I've owned pretty much all of the predecessors to this keyboard - the G15 / G15v2 / G510, and honestly am not sure why I keep upgrading. They are all basically the same thing, but this one looks cooler. I enjoy typing on mine - although mechanical keyboards are a bit better in that regard. And I do wish it had a USB port or two on here - the G15/v2/G110 all have at least one.
Pros: Looks Cool, has a screen, programmable G keys, etc.
Summary: Just tried this keyboard at the store, and must say I love the look and the feel of the keyboard. It features LED light and different short cut combo keys on the layout. And it is easy to type on, maybe not as great as the expensive mechanic keyboard, but much better than the average keyboards. Downside is it is on the heavy side, and also slightly expensive compare to the regular boards. Still recommend for all the gamers out there.
Summary: I got this to replace my old Dell keyboard that came with a prebuilt back in 2004. That keyboard was awesome. Lightweight, durable, and reliable. Comfy too. This keyboard, is alright. Don't get caught up with the bells and whistles, they are literally pointless and you won't notice them. However, this thing is sturdy, reliable, and decently comfortable. Gets the job done, looks nice, and the hotkeys are pretty good, if you use though.