Content Solutions

Increase sales on your site

TestFreaks Content Solutions helps online retailers, manufacturers and price comparison sites increase conversions and drive revenue upwards. We enable a process for you to integrate product reviews and ratings into your content.

Review content is available across a large number of product categories and involves an easy integration process and cost effective solution.

A transformation has occurred in the online consumer marketplace. As digital content continues to gather pace consumers demand a rich source of content that includes more than just prices and descriptions. Ratings and reviews are now a must have feature for consumers.

If your site doesn’t have product reviews and ratings you are losing revenue opportunities.

Statistics

• Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009)

• High product rating will increase likelihood of purchase for 55% of consumers. (eConsultancy, July 2010)

• Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviews (57%). (eConsultancy, July 2010)

• By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. (Forrester, March 2010)

• Some 70% of Americans say they consult product reviews or consumer ratings before making a purchase, according to an October 2008 survey by Penn, Schoen & Berland Associates, a research and consulting firm. (Business Week, October 2009)

• 60% of Retailers use customer reviews; 55% say reviews are a priority in the coming year. (Shop.org, July 2009)

• Products with syndicated reviews convert 26% higher. (Bazaarvoice Case Study, 2009)

• Products with reviews have a 20.4% lower return rate than those without reviews. (Bazaarvoice PETCO Case Study, 2007)