Pros: Upgrade to standard TV speakers, great price. Good option for our 40" TV with no full surround sound system. Comes with optical cable, which is not that expensive but nice that its all there (assuming you have that output, you won't need anything else).
Summary: I fought a few people at Walmart for this sound bar on Black Friday. It was $98, a good price for all the work it took getting it. I have it hooked up to a Toshiba 46' 1080 LCD TV. The sound on the tv was horrible before, you could have the volume up to the max and still not hear clearly. This sound bar is a huge improvement! The sound/bass is very clear and sounds amazing. The remote (which is usually cheap with sound bars) is actually pretty nice.
Summary: This soundbar is a significant upgrade over regular TV speakers. Hookup was easy with the included optical cable. It was also easy to program my DIRECTV remote to control the volume, it will not turn the soundbar on however. Turn off is not a problem since it turns off automatically after 15 minutes with no input. I especially like the night mode function which allows full sound effects at low volume.