Summary: My one complaint is that the on/off and temperature switches are very difficult to maneuver. I'm a woman in my 30's, very strong, no arthritis; I can't imagine what someone with joint or finger problems would experience trying to use this hair dryer. But in terms of the utility of the product itself it works well for what you will pay.
Summary: Every time my hairdresser would blow dry my hair, it would come out soft, smooth and silky. When I would use my 1875 watt travel dryer, my hair felt dry and brittle. FINALLY!!! A hair dryer that has the same effects as my hairdresser's and doesn't cost a fortune! Now I am not so concerned about drying my hair on a more regular basis. Haven't used the 'cold' option, but not really sure when I would need it.
Summary: This item claims to be 3 heat settings, but the hottest setting is only lukewarm. Plus, when you lower the speed, the heat temp seems even cooler even though it is on hottest setting. For $10, it is decent. My previous Remington was more compact, easier to handle and got MUCH hotter temps.
Summary: First look, it looked like a toy hair dryer. Changing the setting buttons, feels even more like a toy. Plastic feel. Worth $10.98 indeed. Other than this cheap feature, hopefully it will last me for months. If not, this will be returned. Ionic and ceramic? Don't believe it, you pay what you get for.