Summary: Every time my hairdresser would blow dry my hair, it would come out soft, smooth and silky. When I would use my 1875 watt travel dryer, my hair felt dry and brittle. FINALLY!!! A hair dryer that has the same effects as my hairdresser's and doesn't cost a fortune! Now I am not so concerned about drying my hair on a more regular basis. Haven't used the 'cold' option, but not really sure when I would need it.
Summary: This item claims to be 3 heat settings, but the hottest setting is only lukewarm. Plus, when you lower the speed, the heat temp seems even cooler even though it is on hottest setting. For $10, it is decent. My previous Remington was more compact, easier to handle and got MUCH hotter temps.
Summary: First look, it looked like a toy hair dryer. Changing the setting buttons, feels even more like a toy. Plastic feel. Worth $10.98 indeed. Other than this cheap feature, hopefully it will last me for months. If not, this will be returned. Ionic and ceramic? Don't believe it, you pay what you get for.