Summary: Here comes the scary bit. In India, the GTX 690 from ZOTAC will cost you Rs. 67,777 plus taxes, which is a lot of money to plop down for just one component. Clearly, this is just for the hard-core enthusiast with a big bank balance, as it’s not something the average joe will even consider. Nvidia have created this card as an engineering exercise and I have to say that they’ve done an excellent job with it.