Summary: When I got this, I thought it was going to be loud. In fact, it's quieter than my gtx 295. When gaming, the fan goes to medium speed which isn't that loud and when it gets too hot, it speeds up a bit until the temp lowers than it goes back to medium speed. When I play less demanding games like Prototype, it doesn't even spin to medium. It'll go there once in a while. I was surprised given all the reviews about the card. Those were basically all lies.