Summary: Wasn't quite up to the performance it promised out of the box. Card ended up with black screen crashes. Starting the RMA process hopefully they'll let me switch to a different model. My advice pay a little more for the R9 290X or go with Nvidia, you can find lots of horror stories online about the 280X gigabytes in particular. Worked OK while it lasted, now even crashes on desktop. Lack of performance could be linked to the problems with this card itself.
Summary: Got this on sale for $220, completely worth it. Runs a bit louder than other 280x's but it's in an H440 that helps keep the noise down. Runs Dragon age inquisition on Ultra setting at 60 FPS 1080P with AMD FX-6350. It's gone down in price from $310 to $260 which really helps the appeal of this cards power. Will run most games at 1080p 60FPS on Ultra.