Excerpt: Lanvin Rumeur was originally created in 1934 by André Fraysse, a perfumer responsible for a number of Lanvin classics, from the sandalwood infused floral warmth of Arpège to the incense tinged Crescendo . Rumeur was Lanvin to the core—elegant and lighthearted, suffused with both the warm fruitiness and the intriguing mossy darkness. One could just imagine a wearer of this striking beaded grey taffeta gown trailing a dark chypre veil of Rumeur.
Excerpt: The Lanvin brand created Rumeur in the far distant 1934. But it is completely to the newly presented Rumeur in 2006. The new fragrance which has only stolen the name from its predecessor was created by Francis Kurkdijan. Alber Elbaz has taken part in the creation – the main designer of the Lanvin line.