Chanel No 5 : Perfume, EDT, EDP Review and Fragrance Poll
Bois de Jasmin
9 February 2011
Excerpt: According to an oft repeated story, the iconic Chanel No 5 fails miserably in fragrance market tests, with the derived conclusion that the success of this great fragrance is based on the clever marketing strategy and carefully maintained brand image. Considering that today’s market tests have produced some of the worst excuses for perfumes, I do not find this to be the logical inference.