Excerpt: The word â€œnoirâ€� transforms nearly anything it modifies. For instance, think of â€œteddy bear.â€� Maybe you envision a beloved stuffed animal kissed by babies. Now imagine â€œteddy bear noir.â€� Suddenly that same toy lies abandoned in a sinister old farmhouse â€” maybe the house in Truman Capoteâ€™s In Cold Blood . Try it with different words: Disneyland. Disneyland Noir. Kitty. Kitty Noir. You see what I mean? So, I had high expectations for Chanel Coco Noir.