Conclusion: Amazon has become the one to beat in terms of hardware, book selection, customer service and price. The $139 Kindle 3 with WiFi is a wonderful reader for an impressively low price. The 3G + WiFi version manages to come in $10 cheaper than the Nook (we don't recommend we make your choice based on such a small price difference), and Sony's readers have come down in price but still can't match the Kindle experience.
Pros: Smaller, less expensive and higher contrast display., Pro: Great price on both readers, lovely hardware, improved keyboard, lighter, smaller and better looking. Access to Amazon's huge selection of ebooks and a good selection of periodicals. Very easy to use and easy to get books on the Kindle. Pearl E-Ink display is by far the best among E-Ink displays and first gen Kindle owners will particularly notice the improvement. New Webkit browser is much more capable, thoug...
Cons: Still locked into the Amazon store, no ePUB support., Con: No ePUB support means no shopping around for your ebooks and no library books.
Excerpt: Leaving aside the obvious giveaways - smaller size, less wasted real estate around the edges, new button design, new colour - you only have to hold the Amazon Kindle 3 to realise that you are in new e-reader territory. The third-generation Kindle comes in two versions: the Kindle Wi-Fi retails for £109, and it costs £149 for a 3G and Wi-Fi version. This is the same as the 3G-only Amazon Kindle 2 cost previously, and is the first device launched specifically into the UK.