Summary: There’s not much to say regarding the A37’s performance from a newbie’s perspective. Everything works and every function is accessed easily which is the main point of purchasing a starter DSLR, the A37 nurtures your skills and guides you throughout the process.
Conclusion: As this a budget model costing a very reasonable $699 with the 18-55mm standard zoom supplied on test, we don’t get the top plate function window found on semi pro models, but we are provided with a shooting mode dial crammed with 12 manual and automatic picture enhancing controls, including...
Pros: Solid-feel build; tilting LCD back screen; plenty of manual control and automatic digital effects; good value for money with 18-55mm kit lens; sharp colour-rich images straight out of the camera
Cons: Some pixel fringing between areas of high contrast; AF sometimes struggles to keep up with faster subjects; LCD could be more flexible still to match the likes of Canon’s EOS 650D.
Excerpt: From the front the A37 looks almost indistinguishable from the previous two models. Sharing the same dimensions as its predecessors, the only noticeable difference (besides its badge) is that the rubberised hand grip now adopts a more attractive faux leather look, as opposed to the patterned effect...
Excerpt: The A37 is Sony's latest entry-level Alpha camera, but while its petite dimensions are in keeping with the low price, some of its specifications suggest otherwise. Continuous shooting is at 7fps, and the video mode captures 1080p videos with full-time autofocus – something that very few SLRs are...
Excerpt: This 16mp camera comes with an 18–55mm kit lens. It is the latest iteration of Sony’s translucent mirror technology where 70 per cent of the light passes through the fixed mirror to the sensor and 30 per cent is redirected into the auto-focus sensor.
Excerpt: by featuring a tilting screen, a higher resolution viewfinder, high speed 7fps shooting (at reduced resolution) with continuous focusing thanks to the translucent mirror technology.
Pros: Excellent image quality, Excellent value for money, High speed shooting and focus, Compact for a DSLR/SLT, Full HD Video, Steadyshot inside, Excellent ISO performance, low noise, Good handling, Improved resolution viewfinder, Microphone socket, Good battery life, Tilting screen
Cons: Lens hood not provided with 18-55mm lens, Low resolution 2.7 inch screen, Non-standard flash hot-shoe
Conclusion: The A37 is a patchwork of other Sony SLT cameras past and present. Its ultimate goal: to be as budget as possible. And it achieves that with bells on. But not only is it affordable, the A37 is also a great camera.
Cons: 15-point AF system is centrally arranged, build is a little plasticky, electronic viewfinder won't suit all tastes, small LCD screen and light-reflective issues, limited battery life, no 60/50p movie mode