Summary: There’s not much to say regarding the A37’s performance from a newbie’s perspective. Everything works and every function is accessed easily which is the main point of purchasing a starter DSLR, the A37 nurtures your skills and guides you throughout the process. Top-notch user-friendliness and high-end features for an entry-level price? What’s not to like?
Summary: As entry-level cameras go, the Alpha 37 offers a lot of benefits. The array of clever features makes it easy to achieve some stunning results - so long as you have the composition to match. However, the new sensor doesn't seem to have gone far enough to overcome the effect of the transparent mirror, leaving images lacking in detail and relatively high in noise.
An improvement in the resolution of the screen and a quieter kit lens would go some way to helping this model.
Excerpt: The A37 is Sony's latest entry-level Alpha camera, but while its petite dimensions are in keeping with the low price, some of its specifications suggest otherwise. Continuous shooting is at 7fps, and the video mode captures 1080p videos with full-time autofocus – something that very few SLRs are able to do. There's even full manual control in video mode, plus a microphone input.
Conclusion: As this a budget model costing a very reasonable $699 with the 18-55mm standard zoom supplied on test, we don’t get the top plate function window found on semi pro models, but we are provided with a shooting mode dial crammed with 12 manual and automatic picture enhancing controls, including panorama and 3D stills option. Again this is more than we’d normally expect at this price point.
Pros: Solid-feel build; tilting LCD back screen; plenty of manual control and automatic digital effects; good value for money with 18-55mm kit lens; sharp colour-rich images straight out of the camera
Cons: Some pixel fringing between areas of high contrast; AF sometimes struggles to keep up with faster subjects; LCD could be more flexible still to match the likes of Canon’s EOS 650D.
Excerpt: From the front the A37 looks almost indistinguishable from the previous two models. Sharing the same dimensions as its predecessors, the only noticeable difference (besides its badge) is that the rubberised hand grip now adopts a more attractive faux leather look, as opposed to the patterned effect seen on the A33 and A35. The paintwork and buttons have also received a slight revamp, now sharing a slick matte black finish throughout.
Excerpt: This 16mp camera comes with an 18–55mm kit lens. It is the latest iteration of Sony’s translucent mirror technology where 70 per cent of the light passes through the fixed mirror to the sensor and 30 per cent is redirected into the auto-focus sensor. (There is an explanatory video at tinyurl.com/6q3qh7c) The EVF is a high resolution 1.4m dot device but the LCD, the alternative viewfinder, is a mere 230k dots – not enough for a clear, crisp image.