Summary: The Sony HX50V is the worlds smallest, lightest camera with a 30x optical zoom. It packs a lens with a 35mm equivalent range of 24 - 720mm into a compact camera that is just about pocketable.
Pros: Huge 30x 24-720mm equivalent zoom range., Excellent image stabilisation., Hot shoe with accessory port for EVF., Excellent 400 shot battery life., Full PASM modes and Exposure compensation dial., Built-in wifi and GPS (GPS on HX50V only).
Cons: Wifi difficult to setup and limited in use., Screen hard to see in bright conditions., Limited customisation options., Miniature effect not available for movies.
Summary: Designed as a travel camera, the Sony Cyber-shot DSC-HX50 has one really standout feature - its 24-720mm (35mm equivalent) zoom lens. Packing this 30x zoom lens into such a small compact is an impressive feat.
Conclusion: The HX50 has a packed-out specification will undoubtedly attract plenty of potential purchasers. But does it deliver in every department? Not quite. For all its strengths - and there are plenty to name - the HX50 feels a little on the fence, sandwiched between the high-end and the not so much.
Pros: Massive zoom in relatively small body, decent optical image stabilisation, hotshoe means accessories can be added, Wi-Fi implementation fairly faff-free, great battery life
Cons: Image quality is trying to do too much - even low ISO shots suffer from excessive processing artefacts, no raw capture, a little chunky, no touchscreen, where's NFC?
Excerpt: The Sony Cybershot DSC-HX50 is a new travel zoom camera, it is the World's first pocket zoom with 30x optical zoom lens, and it has a 20 megapixel sensor. It also offers a flash hot-shoe (Ni) accessory port, manual controls and exposure compensation dial. You can buy the HX50 for around £350.00.
Pros: 30x optical zoom in a pocketable body, Good image quality, Flash hot-shoe accessory port, 10 fps continuous shooting, Full manual controls, Built-in Wi-Fi, Good battery life
Cons: No RAW shooting, Images have significant noise from ISO 3200 upwards, A little on the expensive side
Excerpt: Som sædvanlig har Sonys ingeniører gjort et prisværdigt arbejde med at pakke meget ind, uden at kameraet buler ud og bliver for stort til en lomme. Ingen andre kameraer på markedet er så små og har samme zoom. Det nærmeste, man kommer, er 20x zoom. Her er der 30x optisk zoom!