Polaroid Z340 review: instant digital fun quickly wears off
3 January 2012
Conclusion: Polaroid, having largely given up on instant photography in 2008, has soldiered on with several products featuring the "Zink" zero-ink printing technology. Its latest product, the Z340, marries a digital camera with an integrated 3x4" Zink printer to create a sort of "digital" Polaroid camera for the 21st century.
Pros: Integrated Zink printer is fast, if not exactly "instant.", Images are also saved as JPEGs which can be downloaded and used later., Handing prints to people shortly after taking a picture is still fun.
Cons: 14MP camera is cheap and has below-average image quality., Camera UI can be frustrating and has bugs., Retro design completely ignores ergonomics., Short battery life., Huge and annoying AC adapter for charging in camera only., USB port appears non-standard.
Excerpt: Polaroid’s original idea of instant print cameras doesn’t really have a place in the digital imaging world, but there’s no question that the digital-era Z340 is a whole lot of fun. Despite the original company being long gone now – today’s operations simply use the brand – the fascination with Dr Edwin Land’s idea of cameras which deliver instant prints remains.
Conclusion: The Polaroid Z340 is basic compared to other digital cameras on the market, but it does have a range of fun features like special photo effects and print borders to spice up prints. The thing is, you wouldn't buy this camera for amazing image quality because it's all about instant printing. The Z340 maintains some of the charm and uniqueness that's always been associated with Polaroid, and this is what will make it attractive to a niche market.