Summary: The Nikon Coolpix AW100 is priced at £299.99 (from Nikon's web site) but shopping around online can get it significantly cheaper, the lowest I found being £249.99, nevertheless, it still positions the AW100 at the higher end of the ruggedised digital compact camera market.You can buy better water...
Pros: Feature rich, Waterproof, Freeze proof and shockproof, Filter adapter, Good image quality.
Cons: Expensive, Power usage (particularly with GPS switched on), Image Noise
Summary: As Nikon's first everything-proof camera the AW100 enters boldly with a body that is waterproof down to 10m, shockproof to 1.5m and freezeproof to -10C. Plus, this ultra-compact packs a built-in GPS, digital compass, world map and a 5X wide-angle optical zoom lens with image stabilization.
Pros: Great automatic white balance, Nicely saturated colors, Extremely low distortion, Fine-stepped zoom, Speedy GPS, compass and world map, Above average autofocus speed, Fast power on and off times, Excellent rugged and waterproof construction
Cons: Visible noise at all ISO settings, Over-exposes often, Strong edge softness, Slow lens on wide-end, Below average image stabilization, Display not exposure-priority, Impossible to setup video framing, One second video recording delay
Conclusion: The Nikon AW100 offers a tough build that will keep shooting in all conditions. It will survive water down to a depth 10m, drops from 1.5m and temperatures down to -10 degrees celcius, meaning you're well protected whether on the beach or from that pint glass of wine that always gets knocked over.
Pros: Packed with features, solid build
Cons: Image noise, controls can be a little fiddly, action button controls could be better
Excerpt: In the hand the AW100 feels robust - just as its specification suggests -and we found it easy to navigate through the shooting, movie and setup menus. Full HD video capture (1920x1080 @30fps) is also very quick to control, thanks to the dedicated movie-rec button directly below the zoom controls.
Summary: The Nikon Coolpix AW100 is available in India at a street price of Rs.15,000. The camera has some really amazing features and looks pretty stylish as well, especially for a rugged camera. It is quite slim, too, as far as compact cameras, in general, are concerned.