Conclusion: Digital camera newcomer, General Electric, offers a competitive feature set and attractive price in its E1480W pocket camera. But images are noisy, even in shooting environments with good light.
Pros: Fast and responsive. Slim body with 8x optical zoom lens. Lots of features for the price.
Cons: Noisy images unless conditions are near-perfect. Lackluster UI. Proprietary USB port.
Summary: With the E1480W GE has packed everything that the majority of users will want in a digital camera. Despite having a resolution of 14.1Mpixels, a 3 inch LCD screen and a X8 zoom they have still managed to fit it into a package, at a competitive price, that is small enough and light enough to be carried around at all times.