Summary: I bought this camera while it was on sale for $179 at Amazon. I like it's style initially, but after a week of use, it developed a gap between the upper lens cicular part and its body. I ended up returning it. Then, I bought a Canon S110 white. I must say that it's no brainer to choose S110 over this at $219 with case and SD card. S110 has ring similar to XF1 that let you adjust zoom, but the ring can also set at different functions, such as ISO.
Summary: It's a 5 star camera: it takes great pitures, it has fun features, it's awesome in low light, works as advertised. Problems is, after a few months of use, it gave a "Lens Error" error message and stopped working. The interaction with the Fuji service center in New Jersey was less than optimal though it's partially my fault for loosing the proof of purchase bar code. Needless to say I have a broken camera now. Thus the review: (5 + 1) / 2 = 3 stars.
Excerpt: This camera is capable of taking sharp, colourful and high standard images. The lens/on-off twist and pull mechanism is fine by itself but there are major design problems on its use for zoom which is entirely mechanical. But more on that in the "problems" section. The ergonomics are good once you've got used to the unique on/off mode which is absolutely fine and those who worry about it are being a bit fussy in my opinion.
Nice concept but not very easy to use as a pocket camera
K. Katy, Amazon
17 December 2012
Summary: I love the way Fuji put this camera together- the vintage look, film simulation mode and such. One thing I don't like about it is that it takes too much work to turn on the camera. You might be able to turn on the camera with one hand but most of the time it might require both hands. (Of course some people may find that's awesome, but it's just not my thing.) With that said, you can't really take a snap shot that quick.
Summary: I had just recently purchased the Nikon Coolpix P510 and loved it but I was really looking for a top notch camera that I could stick in my jacket pocket or leave in the car for spur of the moment pics. I used the camera on 3 seperat occassions in the last week. The first one was a few pictures of my dog in the garden these pics came out incredible. Than used the camera at a concert the zoom was horrible my camera a HTC EVO had better zoom.
Summary: Writing from the perspective of a point-and-shoot user, I can only compare it to other cameras I've been using - the Sony HX20V and Fujifilm F800 EXR. You know by now it's a strange beast to turn on - you twist, pull out, and twist again the lens. There are several reminders on how to do this. Not as fast as pushing a power button, but you get used to it.1 But this is what you want to know. This camera is supposed to have great low-light performance.
Summary: The new addition to Fuji's line of compact cameras deserves a prospective buyer's second look if one is primarily concerned with looks and "cuteness." It is a small camera with excellent build quality and a fairly good sensor especially at or under ISO 800. The lens mechanism is innovative but convoluted and the "standby" setting is completely redundant.
Excerpt: I have not tested the x f1 for long but image quality is reasonably well. somewhat like the x10 since the same sensor is used. It is really sleek and has design is classy. In other words, its got the 'brains and brawns'. Problems: F4.9 at longest end.