Summary: Fujifilm has attempted to mix "tough" camera features with a stylish look, as my Fujifilm FinePix XP10 review shows. The XP10 looks pretty cool, and it works surprisingly well for a sub-$150 camera. Image quality with this camera isn't quite at the top of the list of point and shoot cameras, but the XP10 shoots very solid photographs, both in terms of sharpness and color accuracy. It's also very easy to use, and its thin design makes it easy to shoot one-handed.
Pros: Very stylish looking camera with five body colors available, Sub-$150 model is a good value, Offers limited underwater and shock-proof capabilities, Very easy to use, thanks to "help" screens, Flash photos are of good quality, when you remain in the flash range
Cons: LCD can be tough to see in direct sunlight, Camera has a little shutter lag for indoors photos, Menu navigational buttons are too small, Zoom button is awkwardly placed