UPDATE: X10 not so great after warranty ends . . .
27 October 2012
Summary: Have had the X10 nearly four months now and with the latest firmware update am very happy with it - except for the battery charge indicator. As others have noted, after the charge indicator drops one of the three segments it often shuts the camera down within a few minutes of use. I had hopes this would be fixed with a firmware update but maybe that is not possible. Fuji? Initially the camera felt deceptively secure in hand, until it slipped from my grip.
Summary: Purchased the Fujifilm X10 from Amazon in late Nov 2011. Expensive high-end enthusiast compact camera which promised to have high image quality according to early reviews from respected review sites. Image quality problems soon were reported, primarily enlargement or distortion of clipped highlights (referred to as the "white orb" problem). This has been a widely reported problem.
Summary: Life is full of disappointments. The Fuji X10 has been one of mine--a minor one, but still a disappointment. I give it 2-stars to be fair. In truth, I hated this camera for my own personal use. While it doesn't work for me at all, others may find it works for them. Looking at the specs, the camera appealed to me.
Summary: I was looking for an alternative to lugging around a Canon 5D MKII and heavy L lenses With that goal in mind I purchased the Fujifilm x10 for several reasons. Being used to high quality equipment, I wanted really good image quality, even at high ISO. I wanted something I could slip into a pocket. I wanted a manual zoom and a real view finder. I did not need a "system". I already have a 5d MKII, 5D and 40D with a wide assortment of excellent lenses.
Summary: Received this camera just a few days ago and I was really excited to see how good it would perform. Sad to say that I was not very pleased with the end results. I have been involved in photography professionally for over 20 years and I currently use the Pentax K-5 camera with about 4 different lenses. The Pentax K-5 is an excellent DSLR that gets the job done and you can be rough on it if need be.
Summary: I have this camera, and I have to warn you that before buying it you should consider a Google search for its name plus the terms "orbs", "WDS", "scheiben" (in German), and "soucoupes" in French. All refer to the camera's poor handling of flare or blooming which eventually resolves into hard white circles in the middle of your image.
Summary: There's much to like about the Fujifilm X10, including the retro styling, the fact that you can use an assortment of modes in different situations, dynamic range expansion, nice fast lens, and every good low light performances in many situations. It's a camera that's better suited to the person who wants to take jpegs straight out of the camera rather than shoot RAW and process yourself.
Beware - necessary software does NOT work with MAC!
2 December 2011
Summary: My normal camera is a Nikon D300. Thought this would be good for casual photos but better than my iPhone 4s. While there are good qualities to this camera like the build/material and a nice lens, the flaws and missing features are serious. If you want a filter you MUST add the hood and adapter. They make the camera's metal lens cap useless/unusable. There is no way to cover the lens!! That's a huge problem.
Summary: I really wanted to love this camera. The specs are incredible and unlike Nikon & Canon may do, Fuji doesn't seem to dumb-down its non-dslr (profitable inter-changeable camera lens business) premium camera in a possible marketing move. 2.0 - 2.8, speed, build quality, fps, retro-ooks, Fuji color (mostly for the better), a decent viewfinder, and so on. A camera that both a pro and an amateur can use (EXR, etc...).
Summary: OK, a bit harsh but more honest (less optimistic?) reviewers are finally coming to the table and attempts to kill negative reviews or comments may now even be overwhelmed. If they had been around earlier of if 5 stars hadn't been given out virtually before receipt of the camera by some, I would have saved some money and time.