Summary: The J50 is strictly for beginners who want a simple shooter to start exploring the world of photography. While the extensive modes make up for the lack of fancy features, little has been done to salvage the less-than-desired image quality.
Pros: 5x optical zoom, Bright 2.7-inch LCD, Performance on par with mid-range point-and-shoot, Useful shooting modes for beginners
Cons: Noisy images at ISO 200 and above, No face detection, Meter tends to underexpose shots
Summary: At £140 / $180 , the Fujifilm Finepix J50 is an interesting proposition on paper - there aren't too many cameras around at this price-point with a 5x optical zoom lens in a slimline, 23mm thick body. It's not the most feature-rich model in the world, with the emphasis firmly on point-and-shoot simplicity, but this does make it very well suited to the beginner or family snapper. The obvious star of the show is that 5x zoom lens.