Summary: My PowerShot A495 review reveals a camera that Canon is aiming at beginning photographers, as shown by the A495's feature set and MSRP ($129.99). For the most part, Canon has succeeded, as it has created a camera that's pretty easy for beginners to use with good entry-level photography features. It works especially well for shooting photos in outdoor lighting.
Pros: PowerShot A495 has nice, clean look, Startup is fast, Macro mode results are very good ... as long as flash is off, Results in outdoor lighting are outstanding, Low price is good for beginners
Cons: LCD is small and not as sharp as I'd like to see, LCD can be tough to see in bright sunlight, Movie mode could be better, A built-in "help" mode would be good for beginners, Shutter lag can be a problem in low light
Summary: A small, easy to use and reasonably priced camera from a maker who does lots of more expensive units both pocket and DSLR unit. Every maker has to have something at the lower end of the market both in price and functionality.