Excerpt: I bought this case for the new Canon 28mm f2.8 IS. The LP1014 was the recommended Canon case for it. The lens fits comfortably in it with the hood both reversed for storage or on ready to go. While there are probably aftermarket pouches that do a similar job, buying the recommended Canon case removes any doubt that you'll get a product that will fit properly on the first try
Excerpt: I used to keep my Canon 50mm f1.4 lens in a bubble plastic wrap that came out of the box of the lens. It is really a shame that Canon only sends these cases with L series lenses. I bought this case and threw away the bubble plastic wrap finally. It is what you get when you buy a L series lens. High quality and gives the protection that you need when you are carrying it around in your bag.
Pros: Compact, Durable, Good Protection, Lightweight