Excerpt: Vodafone’s 555 Blue may not be the first Facebook phone, and it’s certain not to be the last, but it’s the first to arrive without Android. This one is truly a Facebook phone; all the other phone functions are integrated into your Facebook profile. Does it all work? Does it even compare to the HTC ChaCha? What we like Despite the lack of a touchscreen, the multi-directional softkey in the centre works well navigating around the phone’s menus.
Excerpt: Dubbed as another Facebook phone, like HTC’s ChaCha , the Vodafone Blue 555 seems to be designed to cater to just the hardcore FB fans and no one else. Being far more affordable than HTC’s smartphone, this Java-based handset offers a USP that really isn’t for everyone. But, will it nevertheless appeal to the Facebook fans? Here’s a closer look to help you clarify that. Form Factor The Vodafone Blue 555 is not quite unlike any other QWERTY-enabled handset.
Summary: The Vodafone Blue is aimed at a very specific audience - the 'social networking addicted' kids! This surely isn't a smartphone, but does three things very well - calls, messages and Facebook. Basic looks and build quality, and the hardware specs aren't something exciting. Pretty much a run of the mill feature set for a price of Rs. 4,950, but this one might just be what you buy to access Facebook on the cheap.
Pros: Affordable price for the demographic it is aimed at, Facebook integrated quite well
Conclusion: When Pocket-lint went to the launch of the 555 it was clear that much of Vodafone's market research was done in emerging markets for the mobile industry, such as India and South Africa – where Facebook is high on the agenda for young people, but where access is difficult. The idea, it seemed, was to create a handset that could provide access to the social network, at a price that those markets could accept.
Excerpt: With social network-'addicted' teens and a global Facebook population greater than that of the United States, bringing out an affordable PAYG Facebook-integrated feature phone should be a sure bet, in theory. But then we also know that there are lies, damned lies and statistics. So, is the Vodafone 555 Blue as sure a bet after all?