Excerpt: Being the middle child is always difficult, so in that respect the Nokia Lumia 720 has it tough as it nestles slap bang in the centre of the Finnish firm’s Windows Phone 8 range. Arriving on the scene alongside the budget-focussed Nokia Lumia 520 at MWC 2013 , the Lumia 720 provides a happy middle point in a line up which also includes the Lumia 620 , 820 and 920 .
Summary: Nokia's family of Windows Phone 8 handsets just continues to grow. The Finnish smartphone maker is pushing its Lumia devices into the low- and mid-range with devices like the Lumia 620 and 520, but a surprising entry in the form of the Lumia 720 makes Nokia’s budget smartphones a lot more interesting. While the Lumia 920 includes high-end specs and an impressive camera, it's a bulky and heavy device that doesn’t appeal to everyone.
Pros: Great design, Thin and lightweight, Good battery life, Low-light camera performance
Cons: Daylight camera performance, Only 512MB of RAM, Low resolution display
Summary: The Nokia Lumia 720 is good looking and easy to slide into your jeans. The bundled Nokia apps are great as well, but it doesn't really offer enough over the Lumia 620, which costs half as much. The 720 certainly looks better, but the 620 is much better value.
Cons: The Lumia 620 is better value; Windows Phone app store is still quite sparse.
Conclusion: The Windows Phone User Interface is simple, and it is fun to use. The taste of the UI is in the using, not the looking. Windows Phone is a joy to use, and here on the 720, it is running on very capable hardware. I know that many readers will think me crazy for what I am about to say, but I have a Lumia 920 with me here as well, and I solemnly swear that it is the Lumia 720 that I feel like using everyday. Why? It is sexy, lightweight in the hand, and gets the job done.
Excerpt: We know this review is late. The Nokia Lumia 720 has been available in several markets for some time now but was slightly buried behind the insanely low-priced Nokia Lumia 520 and its rise as the king of value for money smartphones.
Excerpt: A white unit of the Nokia Lumia 720 arrived here at MOBILITY yesterday for a review in our hands. This is the bigger brother too the Lumia 520, which I got fond of very quickly. I like the 720 already too. Very much. It feels light in the hand, fits well into my hands, has good audio and camera, and has a microSD card slot. Like the 520, it runs Windows Phone 8. So far, this lady has performed smoothly.
Summary: The Lumia for everyone? The 720 slots neatly into the Lumia line of Windows Phone smartphones. The differences are not immediately apparent to the buyer when you consider the cheaper Lumias. We will evaluate this 4.3-inch device and whether it would be smart buy or not.
Pros: Good performance, Very bright display, Long battery runtimes, Expandable storage, Build quality, The performance is sufficient for multimedia applications and daily tasks - although it is quite boring that almost every Windows Phone 8 device uses the same SoC.
Cons: Low resolution, Price, Non-removable battery, Nokia could improve the black value as this would also help the contrast ratio. HD resolution would be appropriate for a retail price of 379 Euros.
Summary: The Nokia Lumia 720 is priced at roughly Rs 18,200 and will go head on with the Sony Xperia L and even the Samsung Galaxy Grand . We haven’t reviewed the Xperia L yet, but looking at the specifications, we can safely say that the Lumia 720 is slimmer and lighter, and will have a much better display and battery life. In that respect, the Lumia does make a better buy.
Conclusion: Anyone who’s checked out our YouTube channel comments will know, there’s been a lot of talk about the Nokia Lumia 720 being overpriced. With an RRP of £300 offline therefore, what do you get for the money? The most attractive Lumia phone since the Lumia 800 for starters. The design is seamless and vibrant; we happily paraded the phone while reviewing it, and to much onlooker admiration at that.
Pros: Great unibody design, Strong camera in all light conditions, Fantastic battery life
Cons: Low resolution screen, WP8 app support remains mediocre, RAM may be a concern for future