Excerpt: Being the middle child is always difficult, so in that respect the Nokia Lumia 720 has it tough as it nestles slap bang in the centre of the Finnish firm’s Windows Phone 8 range. Arriving on the scene alongside the budget-focussed Nokia Lumia 520 at MWC 2013 , the Lumia 720 provides a happy middle point in a line up which also includes the Lumia 620 , 820 and 920 .
Summary: Nokia's family of Windows Phone 8 handsets just continues to grow. The Finnish smartphone maker is pushing its Lumia devices into the low- and mid-range with devices like the Lumia 620 and 520, but a surprising entry in the form of the Lumia 720 makes Nokia’s budget smartphones a lot more interesting. While the Lumia 920 includes high-end specs and an impressive camera, it's a bulky and heavy device that doesn’t appeal to everyone.
Pros: Great design, Thin and lightweight, Good battery life, Low-light camera performance
Cons: Daylight camera performance, Only 512MB of RAM, Low resolution display
Excerpt: We know this review is late. The Nokia Lumia 720 has been available in several markets for some time now but was slightly buried behind the insanely low-priced Nokia Lumia 520 and its rise as the king of value for money smartphones.
Conclusion: Anyone who’s checked out our YouTube channel comments will know, there’s been a lot of talk about the Nokia Lumia 720 being overpriced. With an RRP of £300 offline therefore, what do you get for the money? The most attractive Lumia phone since the Lumia 800 for starters. The design is seamless and vibrant; we happily paraded the phone while reviewing it, and to much onlooker admiration at that.
Pros: Great unibody design, Strong camera in all light conditions, Fantastic battery life
Cons: Low resolution screen, WP8 app support remains mediocre, RAM may be a concern for future
Conclusion: The Windows Phone User Interface is simple, and it is fun to use. The taste of the UI is in the using, not the looking. Windows Phone is a joy to use, and here on the 720, it is running on very capable hardware.
Summary: It ain’t easy being the middle child in the family, such as the case with the Lumia 720. While it may not the most affordable or well-endowed among the siblings, some consumers opt for these kind of devices (mid-range offerings) because they feel that it’s the perfect balance between price and performance.