BlackBerry Z10 review: a new life, or life support?
7 January 2014
Summary: BlackBerry is about to enter the battle of its life, and as you'll see in my review of its new flagship phone, the Z10, it's using everything in its arsenal to win. Maybe win is the wrong word; perhaps victory for BlackBerry right now is something more like not losing everything. Because if you've been following this story , you know that everything is what's at stake. The company is coming back into the game with force, that much is clear.
Pros: Clean and solid hardware design, BlackBerry 10 is a promising new OS, Keyboard is surprisingly good
Cons: Third-party apps leave much to be desired, New UI tricks don't always pay off, Battery life is a serious concern
Conclusion: I tried to be optimistic about the BlackBerry Z10. This was supposed to represent the rebirth of the company and a real push to, at the very least, be seen as a legitimate number three in the world of smartphones behind Android and iOS. The device has been able to attract some new users, to be sure, but we can already see that they’re starting to run low on momentum.
Excerpt: The AT&T Blackberry Z10 Cell Phone is an interesting device. I have to admit I wanted to get on the bash wagon several times and join the rest of the sheep out there with my gripes and issues. I realized after a few days with it that the gripes and issues are really about change than anything else. At first glance you see what looks to be a “YAAD” (Yet another Android Device). It really isn’t though, it’s Blackberry OS 10.
Excerpt: The first new BlackBerry in a long time is also the first to be running BlackBerry’s OS 10. It’s an entirely new code base running on a 4.2-inch 1280 x 768-pixel (356ppi) touchscreen device. The Z10 proves how good OS 10 can be with a button-free design that keeps a central information hub present at all times so it’s effortless to keep up to date with your email SMS and social media networks.
Pros: Fast browser gestures easy to learn great for info junkies.
Cons: Camera is ordinary lack of many consumer apps problematic.
Excerpt: BlackBerry (formerly Research In Motion/RIM) got about as close as possible to extinction without actually going over the edge. That said, even with the Z10 (and soon Q10) on the market, there’s still a huge uphill battle before we can call their comeback a success. The Z10 is BlackBerry’s Hail Mary and last chance effort at keeping the lights on up in Canada. The importance of the Z10 and BB 10 cannot be understated.
Summary: The Verizon Wireless BlackBerry Z10 should satisfy BlackBerry's ravenous fan base and could even bring back former users who fled the brand for greener pastures. This smartphone's touch-screen keyboard is the best around, and the overall interface is a huge improvement over the company's previous offerings. We also appreciate the camera's Time Shift feature.
Pros: Strong multitasking capabilities, BlackBerry Hub serves as a universal inbox, Best touch-screen keyboard on the market, Video chat and screen sharing available through BBM
Cons: Short battery life, Erratic LTE performance, Occasional performance lag, Some key apps missing
Summary: With the introduction of the Z10, we believe BlackBerry has finally embraced the smartphone market. It’s got a modern design, a competitive hardware configuration, and a unique operating system that has lots of potential.