Summary: While this is a new phone, the focus is largely on the software side. The Blackberry Bold 9780 carries forward the performance standard set by the Bold 9700. A better camera, better interface, better battery life, and more memory - the Bold 9780 is just about better in every way, at roughly the same price. Definitely a must have for Blackberry users looking for a new handset, and anyone wanting a feature-rich QWERTY phone.
Pros: Blackberry OS6 interface is a lot more fun to use, Excellent battery life, A decent camera adds more value, Comfortable QWERTY keypad, Display works well even in bright sunlight
Cons: Existing Blackberry Bold 9700 users may not be enticed to upgrade, APP World still falls short in app variety when compared to Apple and Android platforms, Blackberry data tariff plans are an additional monthly expense
Conclusion: When it's priced at $129.99 with a contract, you really can't go wrong with the BlackBerry Bold 9780 – even when it closely resembles its predecessor. Simply, it goes to show that this is RIM's bread and butter seeing that it excels in a wide variety of areas as it plays to the strengths of business-centric individuals.
Summary: The BlackBerry Bold 9780 looks identical to its Bold 9700 predecessor, but features more memory and the new BlackBerry 6 OS. A refreshed home screen, various software enhancements and a better web browser are improvements.