Excerpt: The recently announced BlackBerry Bold 9780 may not generate the buzz of other handsets considering it’s quite similar to the 9700, but for BlackBerry addicts in love with the portrait QWERTY form factor, the changes should still be welcomed. Aesthetically its pretty much par for the Bold series course, but internally its camera has been upgraded to a 5 MP version complete with a flash and image stabilization.
Excerpt: When you think of BlackBerry, you probably associate these phones with business – not entertainment. Well, we think you should give them another look. Not only do these cellular devices have astonishing multitasking capabilities, but they also feature music players, digital cameras and social-networking capabilities. The BlackBerry Bold 9780 is one multimedia phone that offers plenty of features to keep you both entertained and on task.
Excerpt: What do you say about a smartphone that's not radically different from a great predecessor , but comes with cosmetic changes, 256 MB of extra memory and a camera that can shoot larger pictures? As one smart aleck pointed out on Twitter and in far less than the 140 characters Twitter allows: “BlackBerry 9780=9700+OS 6+256 MB RAM+5 MP camera.” That would be one way of looking at it and if you want the really short version, there you go–the BlackBerry Bold 9780 reviewed.
Conclusion: Using the BlackBerry Bold 9780 isn't a very different experience to using the Bold 9700, so 9700 owners should stick with their current handset and consider something new when it comes to upgrade o'clock. But if you're looking for a BlackBerry and don't fancy the touchscreen stylings of the Torch 9800, then it's definitely worth a look.
Summary: The key question here is it worth moving from BB 9700 to BB 9780? My personal answer will be a resounding "yes". I like an improved camera and the black body. Despite certain reservations I became a fan of the new OS. At the same time it is still a tried and trusted 9700 with the familiar form factor, body and design. I will repeat it again. BB 9780 is an ideal solution to get your first Blackberry and I sincerely advise it as a smart purchase.
Conclusion: You'll notice this review is shorter than our usual smartphone reviews. The reason, as I’ve already mentioned a couple of times in the article, is quite simple: the Bold 9780 brings absolutely nothing new to the table in terms of hardware, and even the core software is more than half a year old.