Summary: I have had a lot of top brands from kicker to rockford fosgate. The W7 12 ae it is being pushed be the hd750/1 this is a real game changer the bass that comes out of this subwoffer is the hardest and perfect sounding sub I have heard.
Summary: I have owned many JL products over the years and as usual this sub is well built and puts out consistent deep pounding bass with zero distortion. I had 2 installed in my 2003 Mustang Cobra with 2 JL 1000/1 amps pushing each sub.
Summary: I think "ease of use" and ""Coolness Factor" are ridiculous things to rate a product on. They're strictly an opinion and have no imperical reference. This thing is a beast! It's HEAVY! It's BIG, but it requires a sealed enclosure that's just slighly bigger than the speaker.
Pros: Very good sound. Really pumps the noise. Relatively small box for the size and power handling
Cons: Price, but, good stuff (and a JL label) costs money. Power consumption. Size (It's still a monster)
Summary: JL Audio makes amazing products and this one is top of the line in woofers. If you have enough money to buy this woofer then don't even think twice you need this subwoofer if you are serious about your car's audio