Excerpt: Great lighting modifier for the price to have in the gear bag. The light is pretty soft (and can be made even softer with a dome diffuser on the head) and is a quick way to soften the light. It folds pretty flat and is easy enough to through in a gear bag. The velcro tape tabs included however are cumbersome so I suggest buying some velcro tape or a velcro band of sorts so you can use it without keeping the tabs on your speedlight head.
Excerpt: I bought this and the PROMAX SOFTBOX III. While they aren't for the exact same uses, I ended up using the Softbox instead of the Big Bounce simply because I couldn't get the Big Bounce to strap on my speed light and feel stable. Maybe I was doing it wrong, but the Softbox strapped right on and felt 100% stable and worked like a charm. I'm not giving up on it yet.
Excerpt: Gives a nice soft light when bounce flash not available but bounce flash does seem to do a bit nicer job. You can still get shadows with this unit, however, especially if shooting more than one person. The unit is obviously top heavy and it does require pushing up the flash output (equivalent to 2-3 f-stops). You must use the velcro to attach it to the flash; it is too top heavy for the optional strap to work.
Excerpt: This is an excellent product. It is especially helpful in areas with high ceilings. The light is projected exactly where it's needed and the softness of the light prevents harsh shadows and shiny skin. Would recommend.
Pros: Easy To Pack, Easy to Use, Lightweight, Reliable
Excerpt: The previous reviewer should not have taken off stars when it wasn't the fault of the diffuser but rather this gear. If he had picked up a flash that lock in place then the problems would have been eliminated. Great diffuser and works when ceilings or walls are non-existent to bounce flash.