Summary: film studios just found out that a lot of moviegoers rely on "reviews" like internet buyers rely on customer reviews. It is known, that many big internet shops hire review-agencies those only job it is to fake authentic looking customer reviews because a lot of buyers trust the reviews of other customers more than any magazine reviews. That's what is happening here. 80% of the reviews here are written by professional review-agencies which got paid by the studios.
Are movies so bad now that a film like this is considered great?
30 April 2012
Summary: Have movies become so bad these days that a merely well-executed totally formulaic film, like "The Avengers," is heralded as an exceptional film? Sure, this film hits all the marks and has some good one-liners, but once we expected films to be refreshing and new. "Star Wars," while having obvious flaws, provided us a totally new universe with its own unique political conflicts, worlds, and even its own theology (the force).