Excerpt: Every so often you see a film that is so daring and original you can't help but marvel 'how was this made?' in thick of the Hollywood scramble. Somewhat more often you get a film that is so unfathomably bad you wonder 'how did this get past everyone?' But a lot more often than either of those you get a film like "The Apparition" that makes you ask 'why did you even bother?
Conclusion: Making his feature-length debut, Todd Lincoln makes great use of surround sound technology to generate scares in 'The Apparition,' but he fails to establish a story that engages the audience. With 'Twilight' star Ashley Greene in the lead, the movie comes with some mildly enjoyable moments, but it ends as another forgettable supernatural horror flick.
Excerpt: The Apparition is a tepid little ghost story; it's not quite as bad as I'd been led to believe, but it's not especially good, either. It aims low, offers a simplistic story wrapped in lots of convoluted gobbledygook, and exits quietly at the relatively short 73-minute mark (pre-credits).
Conclusion: For nearly an hour, The Apparition is an adequate, if unoriginal, entry to the large class of haunted house cinema. When it realizes it's got to do more than just build tension, it falls apart. That adds up to an insubstantial and underwhelming horror film probably only likely to appeal to fans of the three young lead actors and undiscerning genre enthusiasts.
Excerpt: The Apparition’s something-crossing-over-into-our-world plot might not break new ground, but it’s far from the worst idea for a movie I’ve ever heard. In fact, there are quite a few details about the film that really work. The camera angles are frequently interesting. The visual effects are clean and well put-together, especially for the smaller budget.
Excerpt: There’s an art to making a horror movie with limited resources, one that involves suggesting danger rather than showing it and building tension out of virtually nothing happening. But sometimes suggestions just hang in the air pointing nowhere and virtually nothing happening feels like just that. Just because there’s an art to something doesn’t make everyone who attempts it an artist.