Summary: In 1988, under international pressure to legitimize his rule over Chile, Augusto Pinochet held a referendum. Vote "Si" for 8 more years of Pinochet or vote "No" to have a presidential election. Each side would get 15 minutes campaign time on late night TV. Hot advertising 'creative' Rene criticise the 'No' team's factual and negative material and is challenged to do better. He recycles ideas from a recent soft drink advertising campaign and adds a rainbow logo.