Conclusion: No tells a fascinating tale about political messaging and style that's just as relevant today as the real McCoy was decades ago. It's a movie that shows the power of political persuasion and manipulation not through hard facts and figures -- and sobering ones at that, in this case -- but rather a change in tone that makes it hip and cool to favor one side over another.
Conclusion: Regardless of an individual's knowledge of the events that led to the successful ousting of a despot, 'No' speaks to its audience in a manner nearly everyone can relate to by making the conversation as much about the efficacy of a smartly manufactured advertising campaign, as it was about a country's desire for democracy.
Excerpt: 1n 1988, Chile held a national referendum to determine whether the populace wanted to retain Augusto Pinochet, who’d seized power in a coup d’état 16 years earlier, as their dictator. Pinochet had no opponent at that stage—Chileans were simply asked to vote “Yes” or “No” as to whether his rule should continue for another eight years.
Excerpt: ”Först vill jag att ni ska tänka på detta: se filmen i dess sociala kontext. Vi tror att landet är redo för en dylik kommunikation. För idag tänker Chile på sin framtid!” Reklammakaren Renés (Bernal) spänner allvarligt blicken i sina klienter – och sätter på ett 30-sekundersinslag för läsken Free. Året är 1988 i Santiago. 15 år efter den USA-stödda statskuppen befinner sig Pinochets styre under internationella påtryckningar.