Summary: Very happy with this purchase from Amazing Wholesale Sales of this region free player. As others have noted it is region free for DVD discs, and region A only for blu ray. I've tested it and can confirm myself this is the case. I think some of the negative reviews were perhaps because these were bought from another seller who does not sell the region-free modified device. I'm very happy with it!
Not all sellers carry the region free model - ask first
19 August 2013
Summary: I am looking for a region free DVD player so I am extra careful in researching the item. Amazon market place is a bit confusing as it seems many different sellers use the same ad page regardless of their product matching the description. I bought mine from Amazing Wholesale Sales and I confirmed with them about the region free DVD, region A Blu-Ray feature.
Amazing Product (and all you need) & Make Sure You Buy From the Right Seller
Richard W., Amazon
30 July 2013
Summary: First let me say THERE IS NO FIRMWARE UPDATE as one seller claims on here and says it is up to you to fix it once you buy from them. I just checked and this seller like my first one is no longer listed on Amazon. I contacted Toshiba and the unit is either Region Free or it only plays Region 1 or your region.