Excerpt: Being a big electronics company and not having a $1,000 A/V receiver is a little like being a big car company and not having a car around $20,000 to $25,000. It's that key middle ground that you hope will ultimately help transition people from your entry level to your high-end level. It's also one of the first levels where people expect something well beyond the basics, and the competition to provide it, and grab those extra dollars, is stiff.
Excerpt: Do you prefer wine sold in a box or in a bottle? Boxed wine does have its advantages: It’s available in a greater variety of package sizes, it’s easier to carry to a picnic, and the lighter packaging reduces manufacturing cost, shipping cost, and carbon emissions. Yet most oenophiles prefer bottled wine for quality and selection. One is more practical, the other more aspirational.