Summary: When it was released, the AV7005 fit into a very nice niche. There was very little below it in the processor segment, and going above it cost 33-50% more. The AV7701 manages to maintain that well placed position. There are some products in the $800 realm now, but those lack streaming features, Audyssey, balanced outputs, and other features found on the AV7701. Moving above the AV7701 adds a lot to the price, and so it remains in a price class all its own.